Speaking
Stages I've taken to talk paid media, testing, and owning your expertise.
01
HeroConf San Diego
From Best Practices to Best Fit: Landing Page Lessons from Real PPC Accounts
Three real accounts, three widely accepted best practices that didn't survive testing. A case for letting your own account data, not industry consensus, decide what your landing pages should look like.
02
SMX Advanced
Ask the Experts: PPC Unfiltered
An unscripted expert panel taking live questions on what's actually working in paid search right now, with straight answers instead of polished talking points.
03
Women in Tech SEO
Manifestation Master Class: Claiming Your Seat at the Table
A master class for women in search on owning your expertise, naming what you want, and stepping into the rooms where decisions get made.
04
HeroConf
AI-Powered Ad Copy: Writing Ads That Convert Without Losing the Human Touch
How to use AI to scale ad copy without losing the voice, nuance, and persuasion that make people actually click.