PPC Strategist. Consultant. Educator.

I help brands, agencies, and communities make marketing clearer, smarter, and more human.

The Short Version

Who is Dii Pooler?

Hi, I’m Diaundra “Dii” Pooler (pronounced Dee). My name was given to me by friend’s in 2003. In an effort to distinguish me from other family member’s who also go by “D” or “Dee”, friends decided to change the spelling to make it unique to me.

I’m Digital Marketer who specializes in paid advertisement/Pay-Per-Click (PPC). My journey into PPC started over 10 years ago. I graduated from San Jose State University where I studied communications and marketing. During my time there, I went to school full time, worked 2 part time jobs and held two internships in social media marketing & content marketing over the span of 2 years from 2012-2014. 

Upon graduating with B.A. I was immediately offered a role as an Account Executive at a company that sold sponsored job ads on a PPC model that mirrored the Google Ads model. 

After their extensive training, I continued my education of Google Ads by taking several courses. Before I ever touched a clients account, I ran my own ads first for independent recruitment agency (formerly known at Universal Go-Getters). I had instant success on Google, Bing, and Facebook where I perfected the campaign build, landing page, automated email marketing, and bottom of the funnel closing strategy. This success became the foundation of the trust i build with other recruitment agencies, professional development companies, & marketing agencies.

After several years managing my own book of business individually, I sought more formalized skillset at several agencies within automotive repair, printing/publishing, and real estate. I eventually moved my career in-house. 

What began with managing real client accounts quickly evolved into something bigger. I discovered that the industry was hungry for approaches that combined clarity, courage, and iteration– principles that could make campaigns more effective while keeping the human element at the center.

I created the first and only as of 2026 PPC Children’s Book Series, 

Whether I’m illustrating my children’s book about digital advertising or training a team on advanced Google Ads strategies, the goal remains the same: make the complex simple, and make it human.

What I Do Today

Combining strategy, education, and community building to make digital marketing more human.

Advisory & Training

Strategic guidance and hands-on training for brands and agencies looking to elevate their PPC performance and team capabilities.

Writing & Publishing

Creating educational content that makes complex digital marketing concepts accessible to professionals and curious minds alike.

Community & Mentorship

Building supportive communities and mentoring the next generation of digital marketing professionals.

Speaking & Podcasts

Sharing insights and experiences at conferences, webinars, and podcast shows across the digital marketing industry.

Pooler Digital

A consultancy for strategy, education, and collaboration. We partner with forward-thinking brands and agencies to build capabilities, create educational resources, and develop meaningful partnerships that drive growth.

Training & Workshops

Comprehensive PPC training programs

Strategic Education

Custom educational content creation

Partnership Development

Collaborative growth initiatives

Founded
2020
Clients Served
36
Training Programs
3
Industry Recognition
Top 20%

Books Written by Dii Pooler

Bridging the gap between complex strategy and accessible learning.

PROFESSIONAL DEVELOPMENT

Six-Figure Google Ads

A comprehensive professional growth guide for mastering Google Ads strategy and scaling campaigns to six-figure success

EDUCATIONAL

PPC Children's Book Series

Making the digital economy less mysterious by introducing complex advertising concepts to young minds through playful storytelling.

Beyond the Work

The personal values and experiences that shape my approach to everything I do.

Woo-Woo

Finding inspiration and clarity through meditation, enlightenment practices, & breath work.

Mom + Dog Mom 

Balancing family life while building meaningful work that creates lasting impact.

Builder at Heart

Passionate about creating things that last from businesses to relationships to communities.

How I Think

The core principles that guide my approach to strategy, education, and business.

Principles over hacks

Building sustainable strategies based on fundamental principles rather than short-term tactics.

Performance with empathy

Delivering results while maintaining a human-centered approach to marketing and relationships.

Systems and stories

Creating robust systems that scale, powered by compelling narratives that connect.

Clarity is a service

Making complex concepts simple and actionable because understanding empowers everyone.

I build beyond myself, creating a legacy rooted in purpose.

This philosophy drives everything from how I build teams to how I love my family, always looking for ways to lift others up while building something meaningful together.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.