The Paid Media Guide to Sales Team Collaboration
Dii Pooler How PPC and Sales Teams Should Collaborate to Drive Revenue 📈 April 2026 · 12 min read Most paid media and sales teams already share data. However, a collaborative data exchange is not the same as a useful feedback loop. The problem is that PPC professionals often get the summary version of what […]
Google Ads vs Bing Ads: What’s Best for Your Business
Paid Search Breakdown Google Ads vs. Microsoft Ads:Which Is Best for Your Business? By Dii Pooler · Pooler Digital · Updated 2025 Every week I talk to advertisers who either ignore Microsoft Ads entirely or just dump their Google campaigns into it and call it a day. Both approaches are leaving money on the table. […]
Complete PPC Competitor Analysis Playbook for Beginners
The Ultimate PPC Competitor Analysis Guide Let’s be honest, your competitors are probably doing some things better than you are. That’s not a dig at your business; it’s just reality. The good news? You can learn from what they’re doing right (and wrong) to improve your own marketing game. I’ve been helping businesses spy on […]
The First PPC Children’s Book Series by Dii Pooler
The First PPC “Pay-Per-Click” Children’s Book Series When Dii Pooler first sat down to write Nik’s PPC Toy Box, she wasn’t just writing another children’s book, Dii Pooler was making history. Pooler was creating the first comprehensive series of marketing books for children that bridges the gap between bedtime stories and business education. This wasn’t just […]