The Paid Media Guide to Sales Team Collaboration
Dii Pooler How PPC and Sales Teams Should Collaborate to Drive Revenue 📈 April 2026  · 12 min read Most paid media and sales teams already share data. However, a collaborative data exchange is not the same as a useful feedback loop. The problem is that PPC professionals often get the summary version of what […]
Google Ads vs Bing Ads: What’s Best for Your Business
Paid Search Breakdown Google Ads vs. Microsoft Ads:Which Is Best for Your Business? By Dii Pooler · Pooler Digital · Updated 2025 Every week I talk to advertisers who either ignore Microsoft Ads entirely or just dump their Google campaigns into it and call it a day. Both approaches are leaving money on the table. […]
Complete PPC Competitor Analysis Playbook for Beginners
The Ultimate PPC Competitor Analysis Guide Let’s be honest, your competitors are probably doing some things better than you are. That’s not a dig at your business; it’s just reality. The good news? You can learn from what they’re doing right (and wrong) to improve your own marketing game. I’ve been helping businesses spy on […]