- 50 Employees
- 6 US Markets
- $6.3M annual revenue
- $9-12k of Monthly Ad Spend Budget
I rebuilt their Google Ads account and increased conversions by 89%, improved lead quality by 63%, & total revenue by and extra by $120k+ a month.
Overview
Before I stepped in, their Google Ads Campaigns were segmented broad & inefficient, with no geo-targeting or device bid strategy. The sales team was stuck with too many low-quality leads and generic ads in a saturated market.
Objectives
- Generate more high-intent quote requests
- Lower cost per acquisition
- Increase conversions & sales at scale
- Improve lead quality
- Boost click-through rate & impression share
89% Increase in Conversions
Within two months, we almost doubled conversions while keeping cost controlled.
Strategy
- Audited existing campaigns and found wasted spend from fragmented ad groups and overlapping keywords.
- Rebuilt campaigns with tighter themes, geo-segmented by service area, and focused exact + phrase match keywords.
- Switched to TCPA bidding after stabilizing volume & built custom audiences around roofing services & commercial properties.
Client Feedback
“Dii Pooler made an immediate impact on our search campaigns. She rebuilt our account from the group up and got us so many more qualified leads.”
Post-Campaign Wins
- Closed $125k in new jobs from July leads.
- Trained internal team on conversion lag and offline lead quality.
- Built custom reporting dashboards in Google Sheets.
- Launched call-only campaigns in top cities to boost phone leads.
Interested in collaborating with me?
Let’s rebuild your paid search foundation and drive more qualified leads.