PPC Strategist. Consultant. Educator.

I help brands, agencies, and communities make marketing clearer, smarter, and more human.

The Short Version

My Story

My journey into PPC started with a simple realization: most marketing felt disconnected from the humans it was meant to serve. Coming from a background where clarity and genuine connection mattered, I was drawn to the precision of PPC advertising but only if it could be done with empathy and intelligence.

What began with managing real client accounts quickly evolved into something bigger. I discovered that the industry was hungry for approaches that combined clarity, courage, and iteration– principles that could make campaigns more effective while keeping the human element at the center.

Whether I’m writing a children’s book about digital advertising or training a team on advanced Google Ads strategies, the goal remains the same: make the complex simple, and make it human.

founding Pooler Digital. Today, I’m passionate about building systems that scale, sharing knowledge that empowers, and creating opportunities that benefit everyone involved from the agencies I work with to the communities I serve.

What I Do Today

Combining strategy, education, and community building to make digital marketing more human.

Advisory & Training

Strategic guidance and hands-on training for brands and agencies looking to elevate their PPC performance and team capabilities.

Writing & Publishing

Creating educational content that makes complex digital marketing concepts accessible to professionals and curious minds alike.

Community & Mentorship

Building supportive communities and mentoring the next generation of digital marketing professionals.

Speaking & Podcasts

Sharing insights and experiences at conferences, webinars, and podcast shows across the digital marketing industry.

Pooler Digital

A studio for strategy, education, and collaboration. We partner with forward-thinking brands and agencies to build capabilities, create educational resources, and develop meaningful partnerships that drive growth.

Training & Workshops

Comprehensive PPC training programs

Strategic Education

Custom educational content creation

Partnership Development

Collaborative growth initiatives

Founded
2020
Clients Served
36
Training Programs
3
Industry Recognition
Top 20%

Books I've Written and Why

Bridging the gap between complex strategy and accessible learning.

PROFESSIONAL DEVELOPMENT

Six-Figure Google Ads

A comprehensive professional growth guide for mastering Google Ads strategy and scaling campaigns to six-figure success

EDUCATIONAL

PPC Children's Book Series

Making the digital economy less mysterious by introducing complex advertising concepts to young minds through playful storytelling.

Beyond the Work

The personal values and experiences that shape my approach to everything I do.

Woo-Woo

Finding inspiration and clarity through meditation, enlightenment practices, & breath work.

Mom + Dog Mom 

Balancing family life while building meaningful work that creates lasting impact.

Builder at Heart

Passionate about creating things that last from businesses to relationships to communities.

How I Think

The core principles that guide my approach to strategy, education, and business.

Principles over hacks

Building sustainable strategies based on fundamental principles rather than short-term tactics.

Performance with empathy

Delivering results while maintaining a human-centered approach to marketing and relationships.

Systems and stories

Creating robust systems that scale, powered by compelling narratives that connect.

Clarity is a service

Making complex concepts simple and actionable because understanding empowers everyone.

I build beyond myself, creating a legacy rooted in purpose.

This philosophy drives everything from how I build teams to how I love my family, always looking for ways to lift others up while building something meaningful together.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.